We consider design to be the entire process, not just the making. Design, as defined by Herbert Simon is to ‘[devise] courses of action aimed at changing existing situations into preferred ones’ (Simon 1996: 111).

Design needs research.

As we follow a human-centred design process, there is a wide variety of methods that we make use of to achieve the best possible results. From the initial analysis of the users’ context to the testing of final solutions in the field, several iterations take place in the phases of research, ideation and evaluation.


Simon, H. A. (1996). The sciences of the artificial (3rd ed.). Massachusetts: Massachusetts Institute of Technology.